The world’s leading mobile phone maker Nokia, does not exact to see returns from its investment in internet services until 2010, Chief Financial Officer Rick Simonson said on Monday.
Nokia has invested “hundreds of millions of euros” in services such as mobile music and video downloads in 2007 with an aim to gain a competitive edge against rivals but it warned that it does not expect to see a big pay-back any time soon.
Speaking at the Technology, Media and Telecoms Summit in New York, Simonson said, “We’re going to continue to invest at that rate or more as we are in investment mode in 2008 and 2009. We look for 2010 to start to see where you go from investment mode … to getting more out than you’re putting in.”
Services represented only about 84 million euro revenue ($130 million) for Nokia in the first quarter out of total company net sales of 12.66 billion euro, Simonson added, “We’ve got to get somewhere into the billions in terms of top line revenue to make this relevant.”
The executive said that Nokia, who already lead the global market with a 40 percent share, were looking to profitably improve market share on phone volume and value basis in the global phone market in 2008.
While the company has been successful globally, in North America the market share dropped to just nine percent at the end of 2007. Nokia believe they can turn its US fortunes around by custom-designing phones for US operators such as At&T and Verizon Wireless.
“We have to have double-digit market share to be relevant in the U.S.,” Simonson said, adding that he expects this to happen by the second quarter of 2009.
“Anything short of that would not be a success,” he said.
Simonson said the smartphone market is expected to grow by 50 percent to up to 180 million units in 2008, from 120 million in 2007.
“Maybe its 50 or 55 or 45%. Who knows … That market is growing at a fast pace compared to the overall market. I don’t see that changing,” he said.
Noting that rivals Motorola and LG Sony Ericsson have global market shares below 10%, Simonson said it was “very difficult” for them to compete at those levels.
“To play globally and to play across the various markets, I think it’s difficult and unsustainable if you’re not at this 15 % and above scale,” he said, noting that scale helps in sales and marketing as well as research and development.



















