Magento: Nothing Without the Right Hosting Provider?
Magento hosting is renowned for being incredibly flexible and resilient as a platform upon which many businesses create robust eCommerce sites. However it matters little if you don’t have the right hosting provider in place to run it. In the following article we consider the most important steps to choosing the best Magento hosting platform for you.
1. Choose the right hosting provider
As people embrace the Internet in all walks of life, your ability to earn revenue online becomes crucial. Any website downtime, poor navigation, etc. leads to customer frustrations. If they can’t see the site, research or buy products, it means of a drop in revenue for you. Power outages and website bottlenecks must be minimised at all costs and this requires solid web hosting.
Make sure your hosting is with a company that is honest, transparent and reputable. Such companies deliver professional expertise, customer retention and an excellent support network. This will ensure that any outages or issues are quickly fixed, so that your site remains constant, backed-up, functionally sound and performance savvy.
2. Don’t be seduced by cheap online deals
You can easily find very cheap and enticing server hosting platforms that ‘appear’ too good to be true. In an age of online advertising it is very easy to be tripped up by hidden costs and long-term SLAs with companies that have neither the capacity nor reputation to service your eCommerce needs.
Don’t be seduced by cheap hosting that doesn’t have the network bandwidth to keep your site running efficiently. So many businesses make this mistake and become frustrated. The cheapest options often come with long term tie-ins, run poor performance server specifications and have negligible expertise to deliver adequate support.
3. Keep content at the forefront of your mind
Products, content and navigation are the building blocks upon which any good eCommerce site is built. Using a platform like Magento provides tremendous flexibility to incorporate different types of content for a savvy online audience. These people are heavily guarded and guided by search engines (Google, Bing) and social media (Facebook, Twitter) which in turn are smart to the whims and ways in which people interact. They also love new and engaging content.
Your ability to attract new audiences via content that is navigable has to be factored in with your host provider. Understand the content you should be publishing and how people should be navigating to it. Whether it’s products, pricing, support or blogs, the potential to be visible via search results and social media is huge. But you must understand how content fits into your online strategy.
4. Build and manage relevant links
There are many ‘black hat’ (fraudulent) ways of building traffic and transient popularity to an eCommerce site – through masses of links, content scraping, etc. As an online business, trust and relevancy are critical. Make sure your eCommerce platform has the necessary security provisions, tools and analytics to help make sense of site management. It is very important to monitor and measure the effectiveness of your site, verify visitors, backlinks, speed of access, etc. Your hosting provider should create an environment that is safe and secure, without compromising speed and agility of the website itself.
5. Maximise the potential of customer data
Arguably the most significant advantage of running an eCommerce platform with a powerful hosting provider is that it allows you to collect masses of customer data and make it relevant. This better serves them and empowers you through aligned business strategy and operations. Being able to track user history and gather insights into their interests and preferences allows you to tailor sales programs, PR initiatives and more with far greater accuracy. As customer cycles change on a seemingly daily basis, classifying demographic behaviours based on purchasing decisions and interactions with the site creates considerable competitive advantage.
With an integrated and powerful data warehouse, your eCommerce platform should be able to maximise the potential of the two most important commodities to your business, historical and real-time data. When tracked over time, this combination allows you to monitor key trends. Paying attention to customer responsiveness to your business, products, offers and the different marketing strategies you use, is tremendously powerful. In essence your eCommerce platform can help you understand the dynamics of your business, maximising growth potential.
Magento hosting is the most powerful and popular open source eCommerce platform in the world today. From planning, to testing, to deployment of an eCommerce site, Magento, on the right hosting environment, provides optimal performance, user experience and efficiency of service.