The article will provide a reader with information on power of analytics. By helping a user better understand how the customers actually behave while onsite, Cisco Connected Mobile Experiences helps a user maximize of the impact of the floor plan. Using the Cisco Mobility Services Engine (MSE) and its newly integrated ThinkSmart Location Analytics, the solution is able to track all Wi-Fi signals within the venue and document their movement through the store. The movements are anonymous, aggregated, and analyzed to determine historical traffic patterns, including footfalls and dwell times, to determine which locations see the most traffic and what times of day.
With this improved insight, a user can:
• Determine the most trafficked location to better position products or services, or to price store or product location.
• Adjust venue layout to optimize traffic flow in periods of high use.
• Adjust venue layout to place goods or services along most used pathways.
• Staff service locations based on customer flows and time of day.
• Evaluate impact of floor plan adjustments.
A Platform for Services Innovation
Cisco Connected Mobile Experiences is built upon new and existing technologies from Cisco and our partners, now more tightly integrated to power a new type of solution.
• Cisco Unified Access technologies provide the One Policy, One Management, One Network infrastructure for the Wi-Fi network.
• The Cisco Mobility Services Engine uses Cisco access points to capture contextual information. The context includes indoor location, dwell time, and other environmental metrics. The captured contextual information is analyzed using base location services and advanced location services supported by the Mobility Services Engine. The resulting data can then be routed by the Cisco Mobile Concierge to trigger the delivery of content and services through applications developed by Cisco and our growing ecosystem of third-party applications developers.
• Through our APIs and Mobile Concierge Software Developer’s Kit (SDK) powered by Meridian, third-party applications are able to use the MSE-supplied context to deliver a wide range of mobile applications and services. In fact, the scope and types of services are limited only by imagination.
• Based on the customer’s profile and preferences, a user can send customers content and services that are highly relevant. That relevance is why 90 percent of recipients value the content and nearly 50 percent act upon it.
The IT Challenges
Cisco Connected Mobile Experiences is specifically constructed to deliver these business benefits while easing the technical challenges that can sidetrack a deployment.
Securely Onboarding Multiple Devices
Through trends such as bring-your-own-device (BYOD), organizations have started to come to grips with the need to open their wireless networks to multiple devices types. When the Wi-Fi network is focused internally, the IT department can exert some control over the types of devices supported. However, when the Wi-Fi network is extended to customers, even that control is gone. A user’s wireless network must be available to all types of devices – Android, iPhones, iPads, and others. Only Cisco Connected Mobile Experiences can provide access and location services to all these devices.
Because Connected Mobile Experiences is built on Cisco Unified Access technologies, it provides all the essential elements to manage access, policy, and performance. A user can create and enforce policies for each customer and/or device type, maintain network security, and ensure optimal performance. Visit Cisco Unified Access or Cisco BYOD for details.
Optimizing the Wi-Fi Experience
As soon as customers are on the wireless network, you no longer have a buffer to hide subpar network performance. Your customers and guests will know immediately if there’s an outage or slow access – situations that can negatively impact the onsite experience and your brand. Cisco Unified Access technology – including access points, controllers, and network management – helps to ensure that the Wi-Fi experience you deliver is fully optimized.