It seems gimmicky mobile phone products just will not die. After my joy at the demise of the worlds most infuriating icon – Crazy Frog – mobile vendors are still styling to find a way to drive people insane with a barrage of tacky add-on’s that teens can play with in the bus or on trains.

Step up Vodafone. New service FlipFont, although not noisy, is another gimmicky thing that people can download to ‘enhance’ their mobile. What does it do? Why it changes the font of course…

Nokia N73 or N95 customers on Vodafone can download the application that allows users to change the font on their phone. This allows users to have a different font, breathing new life in to the font selection of their phone. The range of fonts is provided by Monotype, and is to be expanded from the ten fonts currently available.

If it looks like I’m scrabbling for ideas on the features of this app, it’s because I am. The app will cost a couple of quid to buy, and is the latest next big thing in mobile crap…sorry…app technology.

Over the past few years mobile companies have been desperately seeking ways of making mobile phones appealing, everything from 3D wallpapers, to tacky ring tones, to annoying message tones. Orange called it “mobification” once, but no one listened.

Of course ringtones have been a huge success story for any companies, until people realised you could just download them illegally, or burn them from cd on to your computer, then onto your phone with the software your phone comes with.

Anyway, Monotype seems to think they have unlocked a money spinner as, “users have tried to change their phone font and have broken their phone in the process”. The horror.